Behind the Design

We can help make that perfect board.

Erik had a dream to make his perfect snowboard. We wanted to help make that dream come true.

Erik reaching out to Mike Vallely for permission to use this iconic elephant graphic was key to this project. While lines are more blurred than ever when it comes to original designs and copyright law, it is important to Wired that original art is used with consent. Erik was able to reach Mike Vallely on social media fairly quickly and with his blessing, we were able to get a graphic ready in about a week!